SEO expert firm UK

Before putting up a web site and embarking on the route of electronic commerce, there are some questions the SME and / or its advisor should be asking:

What is the business trying to do? Why will electronic commerce help?
Who will access it (i.e. what is the target market)? How will traffic find the website and does the company need help from an SEO (search engine optimization) firm? If so search out a leading UK firm and interview them and take up references etc.
What percentage of customers have Internet access? If they don't have Internet access, then they won't be able to get to it. To quote an extreme - if you are selling Zimmer frames to old people, most of them will never visit your site. On the other hand, hospital purchasers and retirement home staff may well use it for other things - so if your market is these institutions, rather than the end users, a web site might work.
How will customers find out about the site? Assuming the company's market does have access to the internet, if they don't know about the site, they will never go to it. How will they find out?
What's in it for them to go to the site? Even if they do know of it, they need a good reason to visit. What's the good reason? And once there, what will keep them there?
Web site name. Make it obvious.
What linkages will there be with the company's other marketing materials? A web site is not a bolt-on-goodie - it is part of the overall business, just like the marketing brochures, the office and the secretary. Its linkage to the rest of the business is important.
How will the site be kept up-to-date? How often will it be updated? Who will update it? Do they need training or is the update process simple? Will this cost money, directly or indirectly?
Where does the information come from? To keep the site updated, the company needs to identify where the information will come from and how it will get to the web site. This can be done automatically or manually, but it won't happen by magic!
How does it link to any other systems? If the company is selling across the web, then customers can order online. What then happens to that order? How will it get into the existing order processing system? If the company is supplying information via the web, and that information is already in some kind of database, how will it get to the web - will it be re-keyed? Will the web be a "window" on to all or part of the existing database?
Do you see the web site as giving information, exchanging information, selling things, providing a catalogue, or what? Will the site change - less than once a month, monthly, fortnightly, weekly, daily, several times a day? These questions dictate the type of site required.
Who is the manager / director responsible for the site? There needs to be a sponsor for this project and they need to understand the business. Giving it to someone who understands the Internet, but not the business, is a recipe for trouble!
Who is the webmaster responsible for the site? This is where the IT people come in - or it can be sub-contracted out to a company specialising in this sort of work.