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Internet marketing strategy company
It is predicted that Internet commerce will soon be worth $67 billion, most of which will come from business-to-business transactions. Computer networking company Cisco, for example, shifted $100 million of business over the Internet last year, accounting for 11% of its total sales.
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Reputable search engine marketing and positioning
A recent survey by ActiveMedia research found that search engine positioning was rated the most important web site promotional method by web site owners.
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Meta Tags:
Your Questions Answered
If
there's one topic that comes up time and again, it's questions
about meta tags. Meta tags have been mentioned so many times
by the press, many people perceive them as the Holy Grail
of search engine marketing.
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E-Consultants
Keen
to participate in the potentially lucrative, yet intimidating
new e-business marketplace, organisations are in need of guidance,
and in this climate, business and technology consultancy is
thriving.
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E-Business
Basics
Many
seasoned businessmen have fallen for the lure of dotcoms in
the belief that a new life full of adventure lies ahead. However,
as the new economy develops, people are starting to notice
that it is not so different from the old economy after all.
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Capturing
Information
You
have now established your online business, created your web
pages and developed your marketing strategies to launch it
into the virtual world. But is this enough?
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Finding
Your Website
"Choosing
the right key words is absolutely crucial to success with
the search engines. What are the key words that your potential
customers are using?"
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Checklist
for Success
Successful
electronic commerce depends on a delicate blend of business
and technical issues. The headstrong will spend a lot and
gain little.
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Selling
Medium
It
used to be so simple. When the World Wide Web was young, and
the notion of a global network of consumers seemed so easy
to understand, all you had to do was put your product catalogue
online and wait for the flood of business to pour through
the door.
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Web Site Promotion
Very many organisations find that their website attains invisibility status on the Internet. This note guides you through the basics of effectively promoting your web site.
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Checklist
Before putting up a web site and embarking on the route of electronic commerce, there are some questions the SME and / or its advisor should be asking.
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Internet Recruitment
Even the sceptics do not deny that some business activities are going to be profoundly affected by the Internet. Recruitment looks like a case in point.
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Recruitment
How many organisations are really recruiting over the Internet, or is there a large element of hype involved? It certainly isn't hype, but there are three distinct factors at work that tend to disguise the real extent to which organisations are actually recruiting over the Net.
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E-Commerce
E-commerce levels the playing field and lets small organisations compete with large. As with anything new, different people have different views about what e-commerce is.
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Consumer and E-Biz
Most non-internet users are dismissive of online commerce via a computer or TV, according to a recent survey of 4,000 UK households.
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True Benefits
Never before has an information technology generated so much media coverage and so much public interest, as the Internet.
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The Cyber-Suspicious
The UK government is aiming to make 90% of its routine purchases electronically by 2005- another sign of the growing importance of the Internet for business. Is the e-commerce world really so tempting?
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Domain Names
Registering a domain name relevant to the business is becoming much more difficult. This is a guide to successful registration.
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Setting Up
Companies are queuing up to get on the internet to promote their businesses? But how do they go about getting themselves hooked up?
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Getting Moving
Look back at the £160m spent on-line by British buyers in 1998 and one could be forgiven for dismissing e-commerce as an irrelevance. Few British companies other than web site design agencies have made a profit from this "revolution" in commerce.
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Focus on E-Biz
The rapid development of electronic commerce - or e-commerce for short - is widely perceived as the most significant change taking place in the world of business. There are many who believe its impact will be as fundamental as the industrial revolution: a transformation that is global in scale and colossal in impact.
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Government Help
After years of hesitancy, the UK government is throwing its weight behind the e-commerce revolution. In the White Paper "Our Competitive Future: Building the Knowledge Driven Economy" published in December 1998, the government sets out its stall on how best to leverage Britain's competitive advantages.
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E-Biz Questions
When will the number of consumers using the Internet have reached a critical mass? We are very nearly there. 17.9m people already enjoy net access. The proliferation of e-commerce sites on the net also suggests that a critical mass is beginning to form.
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Business Revolution
Never since the Industrial Revolution has the world of business undergone such a fundamental change as the electronic commerce revolution now underway.
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Delay, not an Option
British companies must shoulder much of the blame for the slow development of e-commerce in the UK. But companies can catch up quickly if they ask themselves the right questions.
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E-Biz Explosion
A rapid increase in the number of Internet users in the UK is being matched by a growing readiness to buy on-line. Indeed, on-line shopping is quickly becoming one of the primary motivators for people to use the Internet.
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E-Biz Trends
KPMG regularly publish reports on Electronic Commerce in Europe. The full version of the latest Electronic Commerce Research Report can be found in the "Topical Issues" section of the Enterprise Network web site. Key findings include...
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E-Biz for You
E-commerce offers alternative channels for commerce, but business fundamentals remain unchanged. Many people have decided they have to be part of this brave new world of e-commerce, but many of them have not thought why.
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Business Transformation
When most people talk about e-commerce or e-business, they think of pioneering websites that offer the browser an unbeatable bargain. The buccaneering companies that have initiated such services are riding high on the stock market and the good times continue to roll.
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Internal Impact
More British companies are making strategic adjustments to take into account the Internet revolution.
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