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Top 10 search engine rankings? How do you get into those top 10 rankings?

Listing on search engines
To effectively optimise your site's listing on a search engine it is important to understand that they essentially do two simple things: follow links and index text.

Getting the links in place is the simple bit. Most web designers (but not all) know how to correctly structure a website so that the search engines can navigate it via the links. However, deciding upon the text is a completely different matter.

Writing copy in order to get a top 10 search engine position
Website copywriters need detailed guidance (based on solid research) on what text is best for your website if you are to achieve a top 10 search engine position. You need to know the phrases used by those searching the Internet for your precise products and services (and weave them skilfully into the text of your website) if you are to attract the highest number of the most appropriate visitors. As a top search engine optimisation consultancy we have a thorough understanding of how search engine placement works. But most importantly we have developed the necessary software so that we can carry out the research necessary to maintain a top ten search engine position.

Get a top ten search engine position
If you are looking to get a top ten search engine position you face two particular risks. Firstly, you may write text that is so commonplace as to be buried amongst the competition (it is not unusual for search engines to present thousands, sometimes millions, of websites from which to choose). Alternatively, the exact sequence of words used might seldom be requested within the search engines. For this website the difference between using the words like "top ten search engine position", "top 10 search engine position" or "top 20 search engine position " dramatically affects it's success in the search engine placement - both in the UK and on International search engines.

In other words, web site designers need to understand and reflect the word patterns actually being sought within search engines on the one hand, and be aware of how often those same strings of text are used on the other competing websites.

How the right text can bring a high listing on search engines
We recently did some research in the field of estate agency, which demonstrates how subtle changes in text can have a dramatic effect. Take as a simple example by considering these two phrases "House for sale in the UK" and "UK House". "House for sale in the UK" was sought twice as frequently as "UK House". However, and here is the important point, the phrase "UK House" is currently competed for by many thousands of websites, whereas a search for "House for sale in the UK" results in just a couple of competing websites. Now even the none-technical amongst you must realise it is not hard to be second or third in a search engine index, when you are competing against only one or two other websites!

So thorough research is necessary if you want to rank highly on the best phrases that will get you top listing on a search engine and attract potential buyers to your website.

To summarise, website designers and copywriters need to do thorough research before writing text if they are to get a top ten search engine position. They need to incorporate appropriate words and phrases into the text of the website (that are not guessed) but reflect those strings of words actually being sought by potential buyers in the search engines.

Note; we realise that the term "search engine optimization" is the way it is spelt in the United States. However, in the UK it is spelled "optimisation". Optimization is a much more popular way than optimisation overall, and consequently a ranking on "search engine optimization" might be of better value if targeting for a US based market.

"Search engine placement specialists", "search engine positioning specialists", "search engine optimisation company" or "search engine consultants " are all term that might be used by searchers.

As marketing specialists we are always pleased to provide advice on elements of marketing beyond search engine placement consultancy.